Welcome!
How do you make people not only see an image, but also feel it?
As a child I was shy, but at the same time very interested in people and eager to connect with them. Documentary photography became my way of overcoming my fears. I gave myself assignments (and later received them from others) so that I had to face unknown situations and get closer to people.
I continue searching for authentic emotions and expressions, whether by photographing women in labour, observing through a one-way mirror, or simply capturing management consultants enjoying their hobbies. Authenticity can also be found in non-documentary situations.
Over the years, I’ve had the privilege of working with clients such as the Nordic Council, the Swedish Institute, The New York Times, National Geographic, Die Zeit, De Morgen, Politico EU, Knack Weekend, Gapminder Foundation, Dagens Nyheter, Unionen, Goethe-Institut, Tidningen Vi, and many others.
Alongside my freelance work, I work part-time in communications at the non-profit Arbeidskansen, where I handle photo, video, layout, website, social media, print media and communication strategy. Arbeidskansen’s mission is to guide, support and motivate people who are distant from the regular job market to work, learn and grow.
For several years, I was photo editor at the documentary magazine Re:public.
I’ve also produced exhibitions and books, including Stuglandet – a guide to free overnight stays, which encourages climate-friendly and affordable tourism in Sweden (text by Kjell Vowles, photography by me).
Throughout my career, I’ve given lectures on photography, with recurring themes such as equal representation, reproductive rights, culture, and creative responses to the climate crisis.
I earned my degree in Photojournalism from Nordens Fotoskola in Sweden and studied Documentary Film Direction at the Escuela Internacional de Cine y TV in Cuba.
Looking forward to getting in touch!
Moa Karlberg
info@moakarlberg.com
+32 (0)470 98 37 49